Nucleus Medical Media Names New National Sales Director, Healthcare

Kim Carbonara promoted to new post as healthcare sales lead
Atlanta, GA (PRWEB) November 28, 2012

"Nucleus Medical Media announced today that Kim Carbonara was promoted to National Sales Director, Healthcare. Ms. Carbonara will lead the company’s efforts to promote and sell the company’s suite of products to hospitals, private practices and health systems."

Read entire article...
http://www.prweb.com/releases/2012/11/prweb10177843.htm

Nucleus Medical Media Raises Health Literacy During National Diabetes Awareness Month

Promotes animations of diabetes prevention and treatment on its popular social media channels
Atlanta, GA (PRWEB) November 06, 2012

"November marks the observance of National Diabetes Awareness Month. According to the National Institutes of Health, diabetes is the seventh leading cause of death in the United States and affects 25.8 million people of all ages - approximately 8.3 percent of the U.S population with 7.0 million of these individuals currently undiagnosed."

Read entire article...
http://www.prweb.com/releases/prweb2012/11/prweb10096471.htm

Providers, Patients Benefit from Use of 3D Medical Animation

North Shore-LIJ Health System and Detroit Medical Center work with Nucleus Medical Media to enhance marketing, improve patient satisfaction
Atlanta, GA (PRWEB) October 22, 2012

"Nucleus Medical Media recently announced the release of their new Nucleus Animation Library (NAL), a comprehensive collection of 3D medical animations produced by graduate level medical writers, editors and animators working with a review board of 100+ physician experts."

Read entire article...
http://www.prweb.com/releases/2012/10/prweb10041889.htm

Nucleus Medical Media Helps Raise Health Literacy During National Prostate Cancer Awareness Month

Offers free literature and animated videos covering prostate cancer awareness, prevention and treatment options.
Atlanta, GA (PRWEB) September 21, 2012

"The U.S. Department of Health and Human Services selected September as National Prostate Cancer Awareness month. Excluding skin cancer, the CDC states that prostate cancer is the most common form of cancer in men, regardless of ethnicity and that more than 200,000 cases are diagnosed annually in the United States. Prostate cancer occurs mainly in older men, with nearly two thirds of the cases being diagnosed in men aged 65 or older."

Read entire article...
www.prweb.com/releases/2012/9/prweb9925843.htm

Nucleus Medical Media Announces Release of New "Nucleus Animation Library"

Educational, animated videos help hospitals attract new patients, increase patient satisfaction, raise health literacy.
Atlanta, GA (PRWEB) August 30, 2012

"Nucleus Medical Media, Inc., the Internet’s leading creator of 3D medical animations, today announced the release of the Nucleus Animation Library, a product that helps hospitals attract patients online, increase patient satisfaction and improve health literacy. The product, seven years in the making, was created to provide hospitals, clinics and medical practices access to award-winning cinematic medical animations for use in marketing and at the point of care."

Read entire article...
www.prweb.com/releases/2012/7/prweb9691159.htm

Nucleus Medical Media Captures Its Third SIGGRAPH Nomination

Wins three additional high honors at Toronto AMI Conference for excellence in animation and interactive development.
Atlanta, GA (PRWEB) August 07, 2012

For the third time in four years, a juried panel of notable experts selected an animation by medical animation and interactive media developer Nucleus Medical Media to appear in the SIGGRAPH Computer Animation Festival. The animation, entitled “Fertilization”, will share the stage at the 2012 SIGGRAPH convention this week alongside a handful of other nominees from around the world. Past nominees have included household names like Disney, Pixar, HBO, Discovery and National Geographic.

Read entire article...
http://www.prweb.com/releases/2012/8/prweb9849605.htm

Life-like App from Nucleus Medical Media Gives Heart Patients Reason to Diet, Exercise

Free app simulates the silent progression of coronary artery disease Atlanta, GA (PRWEB) July 12, 2012

A new app for the iPad, iHeart Touch, may be a doctor's new best friend when it comes to persuading millions of Americans to lose weight and exercise. The app uses a life-like beating heart that takes patients inside an artery, showing the effects of years of plaque buildup in coronary artery disease, ultimately leading to a heart attack. The deceptively entertaining app gives patients a glimpse into a possibly grim future, but with a purpose: to start conversations with their doctors about taking better care of themselves.

Read entire article...
www.prweb.com/releases/2012/7/prweb9691159.htm

Nucleus Medical Media Animation Accepted into 2010 SIGGRAPH Computer Animation Festival

For the second year in a row, a juried panel of experts selected an animation by health literacy company Nucleus Medical Media to appear in the SIGGRAPH Computer Animation Festival. The animation, entitled “Ovulation”, will share the stage at the 2010 SIGGRAPH convention alongside a handful of other nominees from around the world, with past nominees including household names such as Disney, Pixar, HBO, Discovery and National Geographic."

“Ovulation” is the prologue for a series of animations showing conception to birth, created as a web-based health literacy aid for patients and consumers. “Our signature style is to take a standard topic and find those little kernels of information nobody has ever seen before, so the final animation can be both entertaining and educational,” said Chief Medical Writer, Mary Beth Clough.

True to form, the animation begins with a rare inside view of an ovary, showing the location of numerous eggs at various states of development. “The process of ovulation has a delicate, Rube Goldberg machine quality," said Thomas Brown, Animation Director. "We wanted to show how all the key elements work together to deliver the ovum from the ovary to the fallopian tube,”“ The animation continues with a dramatic shot of a mature egg and follicle bursting through the ovary into the abdominal cavity. The animators used cloth and dynamics engines to simulate the actual event.

The highlight of the animation is a never-before-seen shot of the fimbriae on the fallopian tube blindly searching for, and eventually capturing, the egg. The scene is shown in a time lapse format, making the fimbriae’s movement appear spasmodic and yet graceful.

“To make the shots believable, the tissues and organs must appear to move on their own and not seem controlled by the animators' hands,” Brown explained. The music for the animation was composed by Daniel Brown, a PhD student of the music program at the University of California, Santa Cruz, and brother of Thomas Brown.

The finished animation has been viewed over 100,000 times on YouTube and can be seen on the company's web site: http://catalog.nucleusinc.com/generateexhibit.php? ID=69885&ExhibitKeywordsRaw=&TL=&A=2

Medical Animation from Nucleus Medical Media Featured on Dr. Oz.

Atlanta, GA, January 14, 2010 - Nucleus Medical Media, creators of the world's most viewed medical animation on the Internet, recently lent television and Internet medical guru, Dr. Oz a hand. In a current Dr. Oz segment, the show's creative team selected Nucleus Medical Media to create a custom 3D animation detailing female pelvic anatomy. The animated feature was used on the show's giant twelve foot studio screen to educate women in the viewing audience on how urinary tract infections (UTI's) occur, tips for how they can be avoided and the most common and effective treatments.

Though most UTI's aren't serious, they can be a painful inconvenience. Approximately 50% of all women will contract a UTI in their lifetime. The animation showcases the relationship of the relevant anatomical landmarks helping Dr. Oz explain the key reason why women are more prone to UTI's than men. CEO, Ron Collins states, "We have done a number of animations for the Dr. Oz show and were very pleased to be called upon again to help educate his viewing audience."

The show's original air date was mid-December but can be viewed at: http://www.doctoroz.com/videos/preventing-utis

Nucleus Medical Art Announces Name Change

Nucleus Medical Art is proud to announce that one of the company's medical animations, Atherosclerosis, was selected by a jury of animation industry professionals for inclusion in the 2009 SIGGRAPH Juried Computer Animation Festival. The annual competition has been host to many famous names in the animation industry, including Disney, Industrial Light & Magic, and Pixar. The winner of the competition qualifies for nomination in the Academy of Motion Picture Arts and Sciences Best Animated Short Film category.

"It's a tremendous honor for Nucleus to be selected by the SIGGRAPH judging committee", said Thomas Brown, Director of Animation Development. "Just getting into the competition is a major accomplishment." Other Nucleus animators share his enthusiasm. "SIGGRAPH is the Superbowl of animation," said Nobles Green, an animator who joined the company after graduating from the Medical College of Georgia in 2007.

The three and a half minute long animation, Atherosclerosis, shows a realistic view of how plaque forms within a coronary artery over time, eventually breaking free and causing a heart attack, the leading cause of death in the U.S. "One of our goals was to keep the story interesting," said scriptwriter Mary Beth Clough, "by making each cell a character trying to stop the disease." In the animation, a white blood cell acts as an emergency first responder to fix a torn blood vessel, but it quickly becomes overwhelmed, worsening the condition by transforming into a plaque. Next, smooth muscle cells act like soldiers, attempting in vain to stop a plaque-filled wall from rupturing into the blood stream. "The drama is that all these heroic actions can't stop the person from having a heart attack," said Mrs. Clough.

The primary challenge for the animators was to make this common subject both educational and entertaining. "I wanted this to be an immersive experience," said Mr. Brown, "so we treated each scene as a visual special effect." This meant the animators discarded some of the slower movement seen in most educational videos in favor of fast-paced action, morphing, and even an explosion. Watching the animation, viewers also hear the underlying sounds of the heartbeat, the blood flowing, and even cells moving within the blood vessel wall. The overall effect is the viewer is a spectator inside the body, seeing the action firsthand. "We hope this animation will establish a new standard for how people learn about the body," said Brown.

The 2009 SIGGRAPH Computer Animation Festival will be held in New Orleans from August 4 - 7. For more information, visit http://www.siggraph.org/s2009/computer_animation_festival/juried/index.php

3D World Magazine Article

Imagine Animation Magazine Article

CGChannel.com Article

Nucleus Medical Art on Oprah

The World's Most Popular Medical Animation

Medgadget Nucleus Profile

Newscom Partnership